As the driving force of creativity and commerce during London Design Festival, 100% Design will return this September (17-20), celebrating its 20th anniversary. International creator Philippe Starck will open the show on 17 September, to coincide with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant'Agostino on Capitol Designer Studio's stand.

As the biggest design event in the UK, 100% Design is always known for its leading position in commissioning thought-provoking content, to question, inform and invigorate the design community. Since the show was first staged in a tent off King’s Road (London) in 1995, it has gone on to become the benchmark event for promoting design excellence and creativity, both within and outside the UK. 100% Design also continues to attract a record number of UK and international visitors year-on-year, and this year it has increased its overall exhibition space by 20%.













100% Design 2014 has also secured the presence of a range of leading names in the design and creative industry – from Heal's and Vitra, to Jaime Hayon, El Ultimo Grito and Nina Tolstrup. This special edition, staged over 22,000 sq m within Earls Court London, will mark the show's last appearance at this iconic venue before moving to Olympia London in 2015.

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Promising innovative content to reflect the key influences which have made London a global design capital, the 20th edition of 100% Design is set to celebrate the show's overall contribution to the rise of British design in the last two decades, whilst reinforcing the importance, longevity and future of the show. Based upon the central curatorial theme, Serendipity, and supported by the lead creative, Design Kaleidoscope, this year's 100% Design aims to express the opportunities created by the show - from collaborations, to projects and product launches.

100% Design 2014 will comprise four key industry sections - Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build. The ever-popular Emerging Brands with 30% increase in exhibition space this year - will also return, showcasing new design talent, alongside International Pavilions – featuring an array of innovative designs by creative practices from around the world.

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Furthermore, as a leading commissioner of creative content to encourage thoughts, discussions and interactions, 100% Design has commissioned a group of outstanding design teams - led by show designers Thomas.Matthews - to produce thought-provoking installations for the central hubs of the industry sections. The show’s long-established design excellence will further extend to the dramatic entrance tunnel, central bar (sponsored by OIKOS), restaurant and VIP lounge – all of which will be designed by Studio Design UK.

To mark its 20th edition, 100% Design 2014 will also present a range of celebratory events - from an integrated timeline around the central bar designed by Studio Design UK, to a curated exhibition - entitled Design Kaleidoscope - showcasing 20 iconic design products launched at 100% Design.

Images top left to lower right:

Sandro Lopez parallax coffee table - Coucou manou Loop cabinet          

Loic Bard Capside lamps - Bridger & Buss Aller sideboard        

Lozi Designs New collection - Lucy Turner Kidney tables

Website: 100% Design