News

Run by woodworkers for woodworkers: 25 years of woodworking passion

Tegan Foley | May 30, 2024

The Wood Workers Workshop showroom is packed with innovative and sought-after products from a host of top brands

Wood Workers Workshop is a family-run business based in Worcestershire, England. The company is owned by Peter Sefton, who has over 40 years’ woodworking experience, and has employed other like-minded woodworkers to assist customers, ensuring they get the most suitable products for their needs.

Core values

Established in 1999, Peter and Sarah Sefton took over Wood Workers Workshop in 2012, to share Peter’s passion and knowledge of woodworking tools. “At the heart of the business is the core value of wanting to sell quality products that are a pleasure to use and a lasting investment for our customers,” Peter explains.

0524-www-25-2-345

Peter Sefton – master craftsman, furniture maker and owner of Wood Workers Workshop

Peter previously devoted over 20 years of his career to teaching and mentoring craftspeople, running his own furniture making school. This dedication to the craft and educating others was rewarded when he became one of only 300 Liveryman of The Furniture Makers’ Company in 2014, noted for his pursuit of excellence and sharing knowledge with aspiring makers. The furniture school ran for 14 years before Peter decided to devote all his time to Wood Workers Workshop.

0524-www-25-3-338

Peter Sefton benefits from having over 40 years’ woodworking experience, which is invaluable to the business

AUKTools & Verum

Alongside supplying the very best tools from European and North American tool makers, Wood Workers Workshop also develops new tools under its own brands: AUK Tools and Verum. The AUK Tools round-bodied router has enabled the UK market to use the very best North American router lifts from JessEm and INCRA. Verum is a collection of Peter’s favourite hand tools including their own hand planes to be released later this year, made to Peter’s specification.

0524-www-25-4-338

Wood Workers Workshop staff attend to orders and pride themselves on the organised product inventory

Product knowledge & customer care

The key to Wood Workers Workshop’s success is the team’s extensive product knowledge and commitment to customer care, with 5,000 five-star customer reviews on high quality products and service, which proudly attests to the company’s ethos. Their many loyal returning customers appreciate the difference, which is that Wood Workers Workshop is run by woodworkers for woodworkers.

Brand-new showroom

To mark its 25th anniversary, the Wood Workers Workshop team recently unveiled a brand-new showroom, which is packed with innovative and sought-after products from top brands including Milescraft, INCRA, iGaging, JessEm, Woodpeckers, Bow Products, Melbourne Tool Company, Musclechuck, Armor Tool, FastCap, StopLossBags along with exclusive brands, AUK Tools and Verum. Customers can come along and receive expert advice, try before they buy, and check out the products in person.

0524-www-25-5-338

Peter Sefton oversees designs for new tools under the company’s AUK Tools and Verum brands

Tool show & exhibitions

The annual tool show – which this year takes place on Saturday 8 June from 10am-2pm – gives visitors the perfect opportunity to try out a wide range of products for themselves, including the company’s selection of router tables from AUK Tools, INCRA and JessEm.

Get ready for a thrilling day packed with live demonstrations, free parking and refreshments. Plus, experts will be on hand to offer you unbeatable advice and irresistible show offers.

Demonstrations from the Wood Workers Workshop team:

• Owner Peter Sefton – planes from Melbourne Tool Company and sharpening;

• Jim – showcasing router tables from AUKTools, INCRA and JessEm;

• Jon – presenting a range of tools from Woodpeckers USA;

• Craig – pocket hole systems from Milescraft and Armor Tool;

• Andy – will be on hand with expert advice in the new showroom.

Guest demonstrators:

• Keith Fenton – woodturning techniques;

• Ryan from Veritas – demonstrating their range of products;

• Alex from Pony Jorgensen – showcasing their range of clamps.

In addition to the annual tool show, the Wood Workers Workshop team also attend annual exhibitions such as the Midlands and North of England Woodworking & Power Tool Show, which is held in Harrogate every November. It’s always a great opportunity to show their unique products to a wider audience as well as having the opportunity to meet customers.

0524-www-25-6-338

Buy online with confidence

Alongside the showroom, the company also runs a very successful website, which proudly displays its wide range of woodworking tools and equipment, all available for hassle-free worldwide delivery from its fully stocked UK warehouse. The high-tech website is supported with good old-fashioned customer service at the end of the phone, from a company run by woodworkers for woodworkers.

10% discount for readers

If you’d like to get 10% off your next Wood Workers Workshop order, use the code TWW10 – valid until 19 July 2024 – and enter this at check out.

Learn more: Scan the below QR code and watch the ‘About Us’ video to find out more.

0524-www-25-8-600 Get advice: Email [email protected] or call 01684 594 683.